ecommerce_editorial_photography

ecommercefashionphotography

Cienta Fashion Editorial Photography

Lifestyle shoot for Cienta Shoes

Fashion Lookbook

Fashion Lookbook images for Gearbox Boutique Store

 

eCommerce Online Fashion Photography

 

What can eCommerce Photography Solutions do for your online fashion business?

 

At eCommerce Photography Solutions we understand that beautiful online fashion photography could well be the single most important design aspect of your ecommerce website or marketplace platform. Running a successful online fashion store requires retailers to know how to capture the attention of its customers. They don’t have the ability to touch or try on the garment or accessory they are interested in. Ultimately you are providing your potential customer a reason to feel confident about purchasing from you. Beautiful, sharp photography, multiple angles with no distractions on a clean white background all play a part in gaining that trust.

 

Beautiful images sell products.

 

At ePS we create true and accurate photos with multiple angles that will leave your customers confident in the garments the are purchasing.

Using a live model will entice customers to visualize themselves in your product as well as reflect your brand. Models are a popular way to sell fashion but require a lot more time and consideration. Model choice should reflect the demographic you are selling to. Things to consider are age, hairstyle, body type and shoes to compliment the garments. You can provide your own model or we can arrange one for you for a fee. Hair and makeup will be required unless we are photographing from the chin down. I am happy to discuss what your needs are to find the right photographic solution for you.

 

Plain Background and Multiple Angles

 

For effective online fashion photography, a plain background is a popular way to eliminate any unnecessary details and distractions allowing the prospective customer to focus purely on the garment or accessory being sold. This can be done in camera, in studio, or in post processing. Backgrounds can range from pure white, light grey or a dark grey background. Coloured backgrounds can be custom ordered with notice.

Consistent sharp, accurate images of your garments are essential for your online store but also for marketplace platforms such as Amazon and eBay. These platforms allow individuals to sell goods directly without the need for a website. They do however have strict standards for how products are to be presented. All products, fashion photography included, must be photographed on a white background.

If all your competition is selling their products on a white background, your garments and products need to stand out. Multiple angles achieve this result. At ePS we take the time to find the perfect angles (we recommend a minimum of two). We adjust lighting depending on the fabric texture and use post processing techniques that make your image sharp and colour correct. Skin retouching will require a fee.

ecommerce Fashion on white background

 

Multiple Images and Sales

 

A study on eBay.com showed that, on average, sellers who list with 2 pictures are 7% more likely to sell and are 3% more likely to convert clicks into sales with each additional picture added to a listing. A listing with 5 different professional images is 15% more likely to convert than a ‘normal’ listing.*
 

It’s important to show as much information about your garment as practical to allow your clients to build the confidence required to convert your product into a sale.

 

(*http://sellercentre.ebay.co.uk/new-picture-standards)

 

 

LifeStyle/Editorial and Ecommerce Packages

 

We also provide packages that will produce images that can be used for keeping your audience engaged and build brand loyalty which can convert to sales. Merely providing images of your fashion line on a plain background is sometimes not enough these days. Interesting images in an editorial style to compliment those images put you in front of your competition. It provides you with fresh content for use on social media platforms, banner ads and website.

Ecommerce Editorial Photography Gold Coast

 

Multiple Images and Sales

 

A study on eBay.com showed that, on average, sellers who list with 2 pictures are 7% more likely to sell and are 3% more likely to convert clicks into sales with each additional picture added to a listing. A listing with 5 different professional images is 15% more likely to convert than a ‘normal’ listing.*

 

Consistent Product Presentation

 

At ePS we understand that consistency in imagery is important in establishing a reliable ‘look and feel’ for your garments online. Reliability builds trust, and this in turn promotes your brand. Your online fashion photography website should have consistent images with basic elements such as the same backgrounds, sizing, style treatment and angles in place. This is especially relevant as new garments come online or your web presence expands over time. At ePS our fashion shoots incorporate a fully documented approach allowing replication of your garment’s ‘look and feel’ time and time again.

 

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