eCommerce Photography Solutions
Gold Coast Commercial Product Photography
What can eCommerce Photography Solutions do for you?
At eCommerce Photography Solutions (ePS) we understand that the product photography you want presented is one of the most important design aspects of a successful ecommerce website or marketplace platform. On-line platforms that have images to capture the attention of customers that engage the senses of touch, taste and smell will convert clicks into sales. Ultimately the presentation of your website and its products provide your potential customers a reason to feel confident about purchasing from you. At ePS we provide clients with beautiful, sharp images from multiple angles, with no distractions, on a clean white background, that play a vital part in gaining the confidence to hit ‘Buy Now’.
Beautiful images sell products.
ePS creates stunning product photos that will leave your customers with confidence in the quality of your products.
The White Background
A pure white background is the best way to eliminate any unnecessary details and distractions allowing the prospective customer to focus purely on the product being sold. This can be done ‘in camera’ in the ePS studio or in post processing.
Consistent sharp, accurate images of your product, on a white background, are essential for your online store but also for marketplace platforms such as Amazon and eBay. These platforms allow individuals to sell products directly without the need for a website. They do however have strict standards, such as sizing and white backgrounds, for their online product presentation.
If all your competition is selling their products on a white background, your images need to stand out. At ePS we take the time to find the perfect angles, get the right lighting depending on the surface of the product, and use post processing techniques that make your image sharp, colour correct and free of dust and scratches.
Detailed, multiple angles, with colour ranges as well as showing scale and accessories will make your product stand out.
Multiple Images Convert Clicks to Sales
A study on eBay.com showed that on average, sellers who list with 2 pictures are 7% more likely to make a sale and are 3% more likely to convert with each additional picture added to a listing. A product with 5 different professional images is 15% more likely to convert than a ‘normal’ listing*.
It’s important to show as much information about your product as practical to allow your clients to build the confidence required to convert your presentation into a sale.
Consistent Product Presentation
We understand that consistency in imagery is important in establishing a reliable ‘look and feel’ for your products online. Reliability builds trust, and this in turn promotes your brand. Your online website should have images with basic elements such as the same backgrounds, sizing, style treatment and angles in place. This is especially relevant as new products come online or your web presence expands over time. At ePS our product photography shoots incorporate a fully documented approach allowing replication of your product’s ‘look and feel’ time and time again.